Product Brief

Overview

SmartReads is a mobile and web application designed to revolutionize how people read and engage with books. Our goal is to increase reading enjoyment and comprehension through personalized recommendations, interactive features, and a vibrant online community.

Context

• Problem: Many readers struggle to find books that match their interests, leading to frustration and abandoned reading goals. Additionally, traditional reading can feel isolating. ****
• Challenge: Users face overwhelming choices, lack personalized guidance, and have limited ways to interact with books or fellow readers.
• Hypothesis: By leveraging AI-driven personalization, interactive features, and community building, we can enhance the reading experience and foster a love for books.
• Opportunity sizing: The global book market is valued at over $100 billion annually, with a growing segment interested in digital reading experiences.

Audience & Job Stories

• Target Audience:
  • Casual readers seeking engaging books and a sense of community.
  • Students needing support with academic reading and comprehension.
  • Book clubs and educators looking for interactive tools.
• Job Stories:
  • "When I finish a book, I want to effortlessly find another one that I'll love, without endless browsing."
  • "While reading, I want to easily look up unfamiliar words, highlight passages, and discuss them with others."
  • "I want to track my reading progress, set goals, and feel connected to a community of readers."

Stakeholders

• Product Manager: Drives vision, prioritization, roadmap.
• UX/UI Designer: Creates intuitive and engaging user interfaces.
• Software Engineers: Build the application across platforms.
• Data Scientist: Develops recommendation algorithms and analytics.
• Marketing Team: Promotes SmartReads and acquires users.
• Content Team: Curates book data and community engagement.
• Customer Support: Assists users and gathers feedback.

Team